Best Digital Marketing Course in Lucknow

Want to build Your career in digital marketing and become a top-class digital marketer? Join the best digital marketing course in Lucknow by Webcraft24 to learn basic to advanced concepts from scratch

Batch Details of Digital Marketing Classes in Lucknow

Duration	Timings
(Mon - Fri) 3 Months	7:30 AM to 09:30 AM
(Mon - Fri) 3 Month	7:00 PM to 09:00 PM

Course Fees

100% Practical & Job-Oriented Digital Marketing Course in Luckonw

As every business shifts online to boost business growth, digital marketing plays the role of a primary catalyst. It is the era of digital marketing and opens doors to new career opportunities for anyone who is interested in making it big in the future.

If you have the right skills, you will be on your way to not only building a great career, but also starting your own agency. At Smart Web Arts, we aim to help you acquire all types of digital marketing skills, including SEO (Search Engine Optimization), Social Media Marketing (SMM), Google Ads, YouTube Marketing, Content Marketing, App Store Optimization (ASO), Email Marketing, and much more.

This is the most comprehensive digital marketing course in Lucknow and in India, which includes advanced modules which are not covered by others.

Since digital marketing doesn’t require any technical skills, literally anyone can learn these skills. So whether you are a college learner, job seeker, freelancer, business owner, or even an existing marketer who wants to make it big, this digital marketing training in Lucknow is for you.

If you have any questions or queries related to our course on digital marketing in Lucknow, we are just a call away. Moreover, you can take two days of FREE demo classes before enrolling.

Curriculum of Our Digital Marketing Training in Lucknow

Well-structured & comprehensive curriculum designed according to latest trends and industry standards!

Introduction to Digital Marketing

What is Digital Marketing?
Scope of Digital Marketing
Requirement of Digital Marketing
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Small, Medium, and Large Businesses
Job opportunities in Digital Marketing

Successful Digital Marketing Case Studies

Objectives of Online Marketing
Elements of Successful Digital Strategy
Secrets of Successful Digital Marketing Campaigns
Practical: Defining a Business Objective

Graphic Designing Using Canva

Digital Banner Designing
Graphic Design Fundamentals
How to Use Canva?
Logo & Graphic Designing
Live Practice– Designing Logos and Banners

Domain Marketing

What is Domain Name?
Types of Domains and Extensions
How to Buy Right Domain Name?
What is Web Hosting, cPanel & FTP Account?
What is Domain Marketing?
How to Sell a Domain Name?
Top Domain Selling Platforms

Building WordPress Websites

What is WordPress?
Why Learn WordPress in Digital Marketing?
WordPress installation and Creating 1st Website
WordPress Page Builders
WordPress Plugins and Settings
Using WordPress for Blogging
WordPress for Personal Websites
WordPress for Business Websites
WordPress for eCommerce

How To Create eCommerce /Blog /Education /Travel/ Website

How to create a blogging website?
How to build a one-page WordPress website?
How to create a landing page?
How to design an Education website on WordPress?
How to design a Travel website on WordPress?
How to create an eCommerce Website on WordPress?

SEO Mastery

What is SEO?
Importance of SEO
How do Search Engines Work?
Introduction to SERP
Different SEO Techniques
Top Ranking Factors
Black Hat vs White Hat SEO
Different Google Algorithms
On-Page SEO Basics
Off-Page SEO Basics
Technical SEO Basics
Technical SEO Advanced
Advanced Keyword Research
Working on On-Page SEO
Working on Off-Page SEO
Local SEO
Mobile SEO
Google Search Console in Depth
Indexing in Search Console
Fixing Errors in Search Console
HTTPS & SSL Certificate
Optimizing Website Speed
SEO Case Studies
eCommerce SEO
SEO Reporting

Blogging

What is a Blog?
How does Blogging Work?
Benefits of Blogging
SEO in Blogging
Making Money with Blogging
Niche Blogging and Categories
Creating 90-Days Blog Strategy
Monetizing the Blog
Applying for Google AdSense
Applying for Other Ad Platforms

Google AdSense

What is Google AdSense?
Account Approval & Account Setup
AdSense Guidelines & Requirements
Niche Content Research
Traffic Strategy

Google Analytics

Basics of Google Analytics
How to Set Up Google Analytics?
Concept of Cookies
Understanding Website Analytics
Reports in Google Analytics
Users/Access in Google Analytics
Audience Creation in Google Analytics
Google Analytics for SEO
Google Analytics for PPC Campaigns
Important Metrics in Google Analytics
Ecommerce Tracking
Analytics Report Creation
Filter Creation
Understanding Attribution
Alternatives to Google Analytics
Similar Products
Link Tracking
UTM Parameters

Google Tag Manager + Google Analytics

What is Google Tag Manager?
Setting up Google Tag Manager
Why Integrate GA and GTM?
Components of Tag Manager
Tags, Triggers, and Variables
Setting up First Tracking
Tracking Videos
Tracking Links
Tracking Visible Elements
Tracking Scrolls
eCommerce Events Tracking With GTM
Facebook Pixel + GTM
Facebook Events Tracking With GTM

Email Marketing

What is Email Marketing?
How to do Email Marketing?
Top Tools for Email Marketing
Automation in Email Marketing
How to Write an Email?
Important Metrics for Email Marketing
Call to Actions in Email Marketing
Email Cycles
Conversion Rate Optimization
Lead Generation
Email Marketing Funnels

Social Media Marketing

Facebook Marketing

Basics of Facebook Ads
Working of Facebook Ads
Types of Facebook Ads
Objectives of Facebook Ads
Audience and Targeting Optimization
Placement Options in Facebook ads
Ad copies and Copywriting
Understanding Advanced Facebook Pixel
Facebook Analytics
A/B Testing
Tracking Options
Facebook Ads for Affiliate Marketing
Running All Objective Ads
Running Video Ads
Running Dynamic Ads
Strategies for Facebook Ads
Retargeting and Remarketing Ads
Lead Generation & Funnels
Reporting for Facebook Ads
Facebook Messenger Marketing
Facebook Scaling Models and Strategies
How to Get Clients for Facebook Ads?
Different Facebook Marketing Tools

Instagram Marketing

Instagram Profile Creation
Profile Customization
Best Practices for Instagram Posts
Instagram Growth Strategy
Importance of Hashtags
Working of Instagram Algorithm
Running Ads on Instagram
Case Studies

LinkedIn Marketing

Introduction to LinkedIn
Best Practices for Profile Setup
Best Practices for Posts
LinkedIn Advertising
Facebook vs LinkedIn Advertising
LinkedIn Ad Objectives
LinkedIn Ad Formats
Scheduling Options
Billing Account Setup
Practical- LinkedIn Ad Creation
LinkedIn Automation

Twitter Marketing

Introduction to Twitter
Working of Twitter Algorithm work
How do Businesses Use Twitter?
Twitter Advertising
Billing & Account Setup
Types of Twitter Ads
Audience Bidding, Budgets, and Creatives
Case Studies

Quora Marketing

Introduction to Quora
Working of Quora Algorithm
Quora Profile Best Practices
Building Quora Profile
Answering Questions Perfectly
Quora Traffic Building Strategies
Types of Quora Ads
Pinterest Marketing

Pinterest Marketing
Brand Building on Pinterest
Pinterest Content Strategy
How to Drive Engagement?
Optimizing Profile and Best Practices
Influencer Marketing
Analytics, Measurement Tools, and Ads

Google Ads Mastery

Introduction to Google Ads
How does Google Ads Work?
Different Types of Google Ads
Importance of Landing Pages
Understanding Search Ads
Search Ad Creation, Optimization, and Reporting
Understanding Display Ads
Display Ad Creation, Optimization, Reporting
Understanding Remarketing Ads
YouTube Ads
Running App Install Ads
All Settings in Google Ads
Call Only Ads
All types of Audiences in Google Ads
Optimizing Different Google Ads
Conversion-based Campaigns & Optimization
Tools Related to Google Ads
Competitor-oriented Ad Campaigns
Strategies for Ad Campaigns
Shopping Campaigns
Scripts & Tracking

Social Media Optimization (SMO)

Introduction to SMO
Social Platforms & Supported Content
SWOT Analysis
Content Strategies According to Platform
Power of Organic Reach
Facebook Page/Profile optimization
Lead Generation Organically
Using Chatbots for SMO
Tools for SMO & Post Scheduling
Creating Social Media Calendar
Client/Agency for Social Media
Tools for Social Content Creation
Algorithms of Social Media Platforms
Rule of Consistency on Social Media
Tools for Content Ideas
Social Media Best Practices
Influencer Marketing
SMO Report Creation

YouTube Marketing

Role and Working of YouTube
Analytics of Top YouTube Channels
Understanding YouTube Algorithm
YouTube Ranking Factors
Setting Up YouTube Channel
Growing YouTube Channel Organically
YouTube Earning Opportunities
YouTube Channel Monetization
YouTube Funnels
Tools to Use for Channel Growth
Working on Real Projects
Essentials for Recording Videos
Editing Voiceovers Using Right Tools
Editing Videos Using Right Tools
Uploading a Demo Video & Optimizing It
Adding Viral Elements to Videos
Checklist for YouTube Videos
Case Studies of Successful Channels
Power of YouTube Live
Channel Strategies for Different Niches

National & International Freelancing

Earning as a Freelancer
Top Freelancing Platforms
Building Freelancing Profile
Live Walkthrough: How to Win Projects?
How to Set Pricing for Your Services?

Who can Learn Digital Marketing Course?

Students/Freshers

College students looking to begin a career in digital marketing

Professionals

Professionals who want to switch their careers to a more promising field of digital marketing

Agency Owners

Entrepreneurs and agency owners who want to grow their brands on various digital platforms and generate leads and sales for them

Coaches

Coaches and trainers who want to grow their training business online and generate more enrollments

House wife/Homepreneurs

Homepreneurs who want to upskill themselves in digital marketing and generate a source of passive income

Freelancers

Freelance marketers who want to gain more national and international clients and generate steady income

FAQs Related to Digital Marketing Course Lucknow !

What is digital marketing ?

In simple words, it is the process of promoting a business on different areas of the internet.
For example, SEO is done to rank a website for relevant search queries on Google and other search engines. Google Ads platform is used to run ads for a business on Google, YouTube, etc. Social Media Marketing is used to promote the business on different social media platforms like Facebook, Instagram, and LinkedIn.

What is SEO?

SEO stands for search engine optimization. So, the process or techniques used to improve the ranking of a website on Google or other search engines, like Bing, for relevant search queries is called SEO.

Can I become a freelancer after this course?

Yes. We will teach you how to become a freelancer in SEO, Google Ads, Content Marketing, YouTube Marketing, and other concepts covered in the course. For example, you will learn about the following:

Top freelancing platforms,
How to build your freelance profile with live walkthrough,
How to set pricing for your services,
How to get high-paying clients and projects.

What is the digital marketing salary in Lucknow ?

The average salary of a digital marketer in Pink City ranges between INR 3 LPA to INR 6 LPA. With the right skills and experience, you can earn as high as INR 8 LPA.

Which is the best institute for digital marketing course in Lucknow ?

For the quality of training and the trust built over the last 10 years, Smart web arts is the best digital marketing institute in Lucknow Uttar Pradesh

Can I join this program from anywhere in Lucknow ?

Yes. Our institute in located at Sec.G Aashiyana in Lucknow . You can easily commute from the most areas of the city.

Will I get certification after this course?

Yes. You will be rewarded with an industry-recognized digital marketing certificate that helps you easily find high-paying career opportunities.

Do you offer digital marketing internship after the training?

Yes. You can choose to do an internship with us.

I want to learn only SEO. Do you have specific course for that?

Yes. We Also offer specialized SEO training Online or offline in Lucknow Uttar Pradesh. You can call us on +91-9670633349 for details.

Can I join this digital marketing course after the 10th or 12th?

Absolutely. Since it is a skill, you don’t need to have any specific educational qualification

What are the career opportunities in digital marketing?

After our digital marketing course , you can explore your career as:

SEO Executive
Content Marketer
Social Media Manager
Google Ads Professional
PPC Expert
YouTube Executive
Blogger
WordPress Website Designer
Email Marketing Expert
Digital Marketing Executive
Freelancer

Why should I learn digital marketing?

This is among the most demanded career fields today. As all businesses in India and globally are moving online, they need professionals who can manage their business on the internet.

For example, SEO helps in bringing the targeted audience to the website so that the products or services can be sold. Same with Social Media Marketing and Google Ads. All concepts of digital marketing are meant to drive business growth online.

Hence, every business is hiring skilled professionals. By acquiring these skills with SmartWebArts, you will be on your path to grabbing these opportunities.

What are the different areas in digital marketing?

The primary areas are:

Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Google Ads
Pay-Per-Click (PPC) Advertising
Blogging
Content Marketing
YouTube Marketing
Email Marketing
App Store Optimization (ASO)
Online Reputation Management (ORM)

What are the benefits of learning digital marketing?

The average salary in India ranges between INR 3.0 LPA to INR 5 LPA. With experience and level of skills, it can go beyond INR 10 LPA. You Also Start Your Own Agency

Startups and medium businesses , brands, MNCs, and unicorns in India and around the world are hiring skilled digital marketers.

Time for you to acquire these skills and grab opportunities.

Join the best digital marketing course in Lucknow

Search Engine Optimization
WordPress Website Design
Social Media Marketing
Google Ads
YouTube Marketing
Content Marketing
Email Marketing
App Store Optimization
PPC Advertising
Affiliate Marketing
Online Reputation Management